Among its many campaigns, it sends hand-painted pet portraits as thank you gifts to 700 randomly selected customers every week. The company built its following - more than 2 million customers nationwide - on customer service.

Today it has about 5,000 employees nationwide. The privately held company registered $26 million in sales during its first full year in business and logged more than $900 million in sales in 2016, the company said.Īlthough it is not yet profitable, Chewy was projected to increase revenues to nearly $2 billion this year - nearly a 7,600 percent growth spurt in just six years. Chewy's high-touch customer e-commerce service model and culture centered around a love of pets is the ideal complement to PetSmart's store footprint and diverse offerings,' said Michael Massey, PetSmart president and chief executive officer, in the announcement.Ĭhewy, which had been rumored to be a candidate for going public, has seen explosive growth since it was founded by Ryan Cohen and Michael 'Blake' Day in 2011. 'We are focused on improving our customers' experience in-store and online as we continue to execute against our long-term strategic initiatives. That would make the sale of Chewy the biggest e-commerce acquisition in history, even larger than Wal-Mart's $3.3 billion deal for jet.com last year. However, tech media site Recode reported that the deal in place is valued at $3.35 billion, according to its sources. Terms of the transaction were not disclosed. The acquisition, which is subject to customary regulatory approvals, is expected to close by the end of PetSmart's second fiscal quarter. The combination of Phoenix-based PetSmart, with 1,500 stores nationwide, and Chewy, based outside Miami, will enhance both companies' reach, the companies said Tuesday.

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